The previous app was designed for bite-sized content, courses and mood tracking
A calming visual language, paced message delivery and gentle animations to position Nova as a mental health companion
Building trust and setting expectations with a guided introductory chat
Platform recommendations based on what comes up in conversation
Recognising crisis moments and connecting users with appropriate human support
Building feedback directly into conversations to inform prompt engineering and safety responses
Engagement emails introducing Nova to users and ideas for how to use it
Supported the sales team with a deck they could use in their conversations with prospects
Unmind
Building Nova: Unmind's pivot to AI-first mental health
Unmind is a mental health platform that companies offer as an employee benefit. I joined in 2021 when the app was built around a content library and mood tracking. Post-pandemic, engagement was plateauing. In 2023, we made a strategic bet to pivot to AI-first mental health support. I led the design for a small team (4 engineers, 2 data scientists, 1 product manager, 1 psychologist) to build Nova, an AI mental health coach for employees needing preventative support rather than intensive therapy.