I’m a London-based product designer, currently leading design for Nova, an AI mental health coach at Unmind.
I’m a London-based product designer, currently leading design for Nova, an AI mental health coach at Unmind.
I’m a London-based product designer, currently leading design for Nova, an AI mental health coach at Unmind.

Building Nova: Unmind's pivot to AI-first mental health

Scaling the web experience: a modular system for a messy reality

From typing to talking: designing Nova's voice experience

Easing blank page anxiety with memory-driven prompts

Sharpening Unmind’s brand and marketing website
Selected work
Fenix Carbon
About



I lead design for Nova, an AI mental health coach at Unmind. We brought it to market to give people proper support when they need it, without the wait times or the worry about whether their issue is "big enough" to deserve help.
Before this, I designed a carbon offsetting marketplace from scratch at Fenix Carbon and redesigned a B2B crowdfunding platform at Seedrs. Earlier in my career I worked at agencies for major clients across fintech, sports betting, and e-commerce, which gave me a foundation in moving quickly between different problem spaces.
I thrive in environments without playbooks, where creative thinking and fast learning matter most. I'm good at setting a vision, helping teams work through the ambiguity, pivoting when needed, and shipping things we're proud to put our names on.
I lead design for Nova, an AI mental health coach at Unmind. We brought it to market to give people proper support when they need it, without the wait times or the worry about whether their issue is "big enough" to deserve help.
Before this, I designed a carbon offsetting marketplace from scratch at Fenix Carbon and redesigned a B2B crowdfunding platform at Seedrs. Earlier in my career I worked at agencies for major clients across fintech, sports betting, and e-commerce, which gave me a foundation in moving quickly between different problem spaces.
I thrive in environments without playbooks, where creative thinking and fast learning matter most. I'm good at setting a vision, helping teams work through the ambiguity, pivoting when needed, and shipping things we're proud to put our names on.
I lead design for Nova, an AI mental health coach at Unmind. We brought it to market to give people proper support when they need it, without the wait times or the worry about whether their issue is "big enough" to deserve help.
Before this, I designed a carbon offsetting marketplace from scratch at Fenix Carbon and redesigned a B2B crowdfunding platform at Seedrs. Earlier in my career I worked at agencies for major clients across fintech, sports betting, and e-commerce, which gave me a foundation in moving quickly between different problem spaces.
I thrive in environments without playbooks, where creative thinking and fast learning matter most. I'm good at setting a vision, helping teams work through the ambiguity, pivoting when needed, and shipping things we're proud to put our names on.
Experience
Principal Product Designer (AI)
Product Designer (Freelance)
Senior Product Designer
Designer
App Designer
Plastic Mobile Agency, 2015 – 2016
Digital Designer
Razorfish Agency, 2011 – 2015

